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Investing Principles

Investing plays an important role in your overall financial life and often helps bring your dreams to reality. As an integral part of your stewardship process it helps you stay ahead of inflation, provide for your family, and supports your generosity towards others.

Since investing is such a key component to your long-term financial success, we employ time-tested portfolio construction principles. The world changes, economies change, but the principles do not. Listed below are some of those principles we use to build your portfolio.

Conflict-Free Advice

Unbiased advice where your needs come first is essential in investing. With no hidden fees or commissions we are committed to to full disclosure, full transparency, and conflict-free advice in every aspect of our business. As an independent firm, we are not tied to any one company's products. Instead we are free to select the best solutions available.

We are Fiduciaries

A fiduciary is any financial professional who is required by law to act solely in best the interests of their clients. A fiduciary’s advice and recommendations must align with your specific objectives, timeframe, and risk tolerance.

As Accredited Investment Fiduciaries (AIF®), we have adopted this standard and have chosen to operate under strictest rules which require us to remove or disclose any potential conflicts of interests. Working with a fiduciary protects you and your family by shielding you from sales oriented advice. This is the only way to know you are getting advice that is centered around you and not a product sale. Click here for more information on the benefits of working with a fiduciary.

Asset Diversification

Asset allocation is the primary driver of returns and reduces the risk in your portfolio. Portfolios are constructed across a broad range of investments. Assets classes include traditional investments such as fixed-income and global equities and alternative investments such as real assets, commodities and private equities.

Balancing Risk & Reward

We tailor your portfolio to meet your goals while keeping a watchful eye on the risk and cost to you. Exactly how much risk you carry in your portfolio is determined by your needs, your tolerance for risk, and our ongoing conversations.


Stewardship is at the heart of everything that we do. A steward is someone who has been entrusted with the assets of another. As stewards, our responsibility is to manage those assets in a prudent manner increasing their value for the benefit and use of the owner.

Research & Due Diligence

In today's constantly changing world it is essential to stay abreast of the latest information and strategies. Prior to selecting investments, we study each strategy, asset class, and investment using sophisticated portfolio construction rules. We monitor the current economic environment and how it affects your portfolio. Our methodology keeps us from chasing fads and allows us to take advantage of real opportunities as they present themselves.

Life Long Learners

We are life long learners constantly evaluating and testing what we know to be true about finance and investing. We are relentless in our pursuit of the best strategies for our clients.

Investing Along with You

We use the same principles, strategies and investments to build our own portfolios as we recommend to you.